Why Are All of the Gurus Sending Out Retirement Emails Right Before 2010?

Have you heard the one about the guru who said he was retiring? Yes, it’s starting to sound like a joke to many marketers who learn from those who have paved the way for our success.

It seems like it’s the trending thing to do – send out an email that says you’re leaving Internet Marketing, followed by an email that gives a last chance to buy sale, ending with a “let me clarify” email.

Why is this happening? For some, who follow in the footsteps of their competitors, it’s just a case of mimicking others to be part of the same crowd. For the rest, it’s an opportunity to make a large sum of sales right before switching gears into something else.

Growth of your business means you’ll frequently be reassessing your opportunities and pursing things that make you more money, with less effort. Some marketers have speculated that these retiring gurus are just burned out, or have made enough money already.

Make no mistake about it – they don’t believe they can ever make enough money. That’s why they run these last ditch sales and make widespread announcements that they’re going to now be doing something else.

It’s the start of a new phase of branding for them. Some of the gurus are moving away from instructional teaching because the expectations have risen by consumers and they now have to work harder to keep refund rates low and meet the needs of those who purchase their products.

When you have more marketers entering this niche to teach, it cuts away at their income – and more people expect freebies and hand holding than they did five years ago. So if a marketer finds a way to outsource the development of technical tools that help marketers, like a keyword research tool they can sell, it makes sense to cash in on something like that where they retain their reputation as a leader in the IM niche, but not as much is required of them to succeed.

If a favorite guru of yours has announced that he or she is retiring, I wouldn’t worry too much about it. It’s highly unlikely that their leave of absence will be as final as you might believe from the wording of the last email they sent out.

It’s also highly probable that the next trend you’ll see in 2010 is the “I’m coming out of retirement just for this one quick guide because it’s something you must see” trend. And you can laugh when it happens because you’ll have known it was coming all along.

There are many scams online these days, and you better be prepared to try and avoid scams online as they are probably filling your inbox daily. I know that because early on in my online marketing carrer I was not prepared enough to avoid online scams and so fell victim to the hoodlums propagating these nasty scams onine. That is why I decided to write this article covering the best ways to avoid online scams.

Here is my guide on how to spot and avoid scams online.

If it seems to be too good to be true then more than likely it probably is. No one will offer you anything for nothing, however bear in mind that some marketers will offer you free ebooks etc just to get you on their and this is not a scam just effective internet marketing. The internet is full of villains with the come and see my puppies approach, who are just trying to take your money. In general avoid too good to be true type offers.

If you find something that you have been looking for, and you are not sure if it is an online scam, run the product name and keywords through google or yahoo. For instance, if you have found just the adwords guide you have been looking for called dominate adwords guide, but the claims seems too perfect then type dominate adwords guide into Google as well as dominate adwords guide review and even more importantly dominate adwords guide scam. You will find a whole host of marketers out there who review products and schemes online and are not just trying to sell you something.

Once again if you find the product of your dreams and want to make sure you avoid online scams do research. When you have read the sales letter or ad do not just whip out your credit card and order it immediately. This is probably one of the biggest mistakes I used to make. You must remember sales letters are written by professional marketers and know exactly how to hook you and get you to buy the product. Initially do not be taken in by the how I made $25 thousand just by switching on my pc or the latest fad of pretty pictures of sports cars, luxury villas and even yachts. Use the methods already mentioned to do a thorough background search on the product and or marketer. If the majority of people online who review state that it is ok then that is probably a good enough indicator that it is not a scam online.

There are a couple of things you should be aware of when it comes to reading a sales page that will help you avoid online scams. The main ingredients of a sales page are there to hook you so being aware of them will hopefully help you avoid the hype and see the product for what it is. The eye catching headline that will induce you to keep reading. Keep this in mind especially if you are looking at a product hat may appear to be in the too good to be true category.

Sales letters use powerful sales techniques like taking average features and turning them into must have benefits. If you really want to avoid online scams then double check the features and make sure they really are of benefit to you. Marketers use bonuses as a way to get you hooked. Check out these bonues thoroughly as the majority of them are probably freely available elesewhere. Last but not least check out forums and particularily sites like scam dot com and others like it as these are honest websites whose sole purpose is to help you avoid online scams.

So remember always do your research do not just dive in and you are well on you way to being able to avoid scams online.